Passkeys Go Mainstream: 74% of Consumers Now Know About Them—What’s Your Move?

For years, we've talked about a "passwordless future" as an abstract goal. As of this year, it’s no longer an abstraction—it’s a consumer expectation.

On World Passkey Day 2025, the FIDO Alliance released a landmark survey highlighting that 74% of global consumers are now aware of passkeys. Even more telling, 69% have already enabled passkeys on at least one account, and 38% enable them whenever possible. More than half of those surveyed (54%) find passkeys more convenient than traditional passwords, and 53% believe they are more secure.

The tipping point has arrived. This isn’t a niche feature for tech enthusiasts anymore; it’s a mainstream technology that your customers understand and increasingly expect.

For forward-thinking companies, this shift represents a massive opportunity. The FIDO survey also noted significant friction related to traditional passwords: 36% of consumers experienced account compromises, and 47% abandoned online purchases due to forgotten passwords. This highlights the direct link between password friction and lost revenue—friction passkeys are designed to eliminate.

So, the customers are ready, and the business case is clear. But there's still a gap: a separate enterprise-focused FIDO report from February 2025 revealed that while 87% of organizations are planning or deploying passkeys for employee logins, widespread consumer-facing implementations still lag behind. Why the disconnect? The usual suspect: the developer bottleneck. Engineering backlogs are notoriously long, and adopting new identity technologies often slips behind other feature requests.

This is where the traditional model of identity management breaks down. If rolling out a better, more secure login experience for your customers requires months of waiting on your dev team, you’re going to be left behind.

“Passkeys are the NFC of identity—early adopters set the standard customers come to expect.”

At Next Identity, we believe this bottleneck is solvable. You can—and should—separate the user experience from the underlying API. With a no-code Journey Builder, your marketing or product teams can quickly integrate passkey login into your customer journey. They get to design the seamless experience customers want, while your developers focus on essential API integrations, not front-end workflows.

By decoupling identity experience from the development cycle, you close the gap between customer expectation and business execution—within days, not quarters. Brands that move first will reap benefits like reduced friction and increased trust, setting a new standard competitors must follow.