Test Ideas Without Code
Run A/B tests directly inside identity flows to measure how changes impact engagement and conversion.
Test Ideas Without Code
Run A/B tests directly inside identity flows to measure how changes impact engagement and conversion.
Validate Security & UX Together
Experiment with features like passkeys and MFA to discover how stronger security improves user experience.
Data-Driven Confidence
Access detailed reports that reveal what's working, what's not, and where to optimize next.
Run Experiments Without Developer Involvement
Launch and manage A/B tests within registration, login, and other identity steps—no technical setup required.
Visual Experiment Setup
Define variants and goals directly in the console.
Controlled Rollouts
Test changes with specific user segments before full deployment.
Rapid Iteration
Make adjustments instantly to keep improving user journeys.
See How Better Security Drives Better Outcomes
Test passkeys, MFA, and other authentication methods to measure both conversion impact and user satisfaction.
Side-by-Side Comparisons
Evaluate adoption rates and drop-off points across authentication types.
Real User Insights
Understand how frictionless security impacts engagement and trust.
Evidence-Based Decisions
Use measurable outcomes to guide rollout and investment priorities.
Turn Test Results Into Actionable Data
Access clear, detailed reporting that connects experiment outcomes to business impact.
Transparent Metrics
View completion rates, conversion changes, and confidence levels in one dashboard.
Trend Visualization
Identify emerging patterns across multiple experiments over time.
Continuous Optimization
Use data-backed insights to refine journeys and maximize ROI.
Explore More Features
Experiments work seamlessly with all other Next Identity features to create a complete customer identity experience.
See What You Can Achieve
Discover the outcomes you can achieve with Next Identity's experimentation capabilities.