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Insights

Analytics and user behavior data to optimize identity experiences.

Analytics & Intelligence

Real-Time Journey Analytics

Track how users move through registration, login, and profile flows with live data dashboards.

Real-Time Journey Analytics

Real-Time Journey Analytics

Track how users move through registration, login, and profile flows with live data dashboards.

Conversion and Security Visibility

Conversion and Security Visibility

See how features like passkeys, MFA, and adaptive checks affect both engagement and protection.

Actionable Business Intelligence

Actionable Business Intelligence

Identify friction points, measure experiment results, and make informed decisions that drive growth.

Journey Analytics

Understand Every Step of the User Experience

View real-time data on user activity, completion rates, and flow performance across all journeys.

  • Comprehensive Dashboards

    Monitor registration, login, and profile activity at a glance.

  • Friction Detection

    Identify where users drop off or encounter issues during key steps.

  • Trend Analysis

    Track improvements over time as journeys evolve.

Journey analytics dashboard showing real-time user flow data
Security and Conversion Metrics

Measure the Impact of Security on Engagement

See how enabling features like passkeys and MFA affects user conversion, retention, and overall trust.

  • Unified Metrics View

    Combine conversion and security data into one clear visualization.

  • Behavior Insights

    Understand how users respond to different authentication methods.

  • Balanced Optimization

    Improve both protection and experience through data-informed decisions.

Security and conversion metrics dashboard showing authentication impact
Business Intelligence

Turn Identity Data Into Strategic Insight

Use detailed analytics and experiment outcomes to connect identity performance to business objectives.

  • Experiment Tracking

    See how changes in journeys impact real KPIs like completion and adoption rates.

  • Decision Transparency

    Provide teams and leaders with clear, shareable reports.

  • Continuous Improvement

    Leverage insights to refine identity experiences and maximize business value.

Business intelligence dashboard showing strategic insights and KPIs

Explore More Features

Insights work seamlessly with all other Next Identity features to create a complete customer identity experience.

Journeys

Configure customer identity flows without code.

Themes

Customize your brand across every touchpoint.

Content

Create and translate content for a global audience.

Experiments

A/B test user experiences to find what converts best.

See What You Can Achieve

Discover the outcomes you can achieve with Next Identity's analytics and insights capabilities.

Build Without Developers

Launch identity experiences fast without writing code.

Increase Signups

Boost conversion rates with optimized identity flows.