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Profiles

Manage customer identities and attributes with flexible profile management to meet your business needs.

Customer Data Management

Centralized Customer Management

View and manage all customer accounts, attributes, and roles from one unified dashboard.

Centralized Customer Management

Centralized Customer Management

View and manage all customer accounts, attributes, and roles from one unified dashboard.

Compliance and Auditability

Compliance and Auditability

Maintain visibility into every change with detailed activity logs and access controls.

Secure, Evolving Data Model

Secure, Evolving Data Model

Adapt easily to new data, regulations, and customer expectations without engineering work.

Customer Management

Manage Every User From a Single View

Access complete customer profiles—including accounts, attributes, and roles—in one easy-to-use workspace.

  • Unified Visibility

    View all user data across applications and environments in real time.

  • Flexible Attributes

    Track both standard and custom fields to fit your data model.

  • Role Management

    Assign, update, or revoke permissions directly from the profile view.

Customer management interface showing unified profile dashboard
Compliance and Auditing

Ensure Every Change Is Traceable and Accountable

Keep your customer data compliant and transparent with built-in logs and version awareness.

  • Activity History

    See who made changes, when, and why.

  • Access Control

    Limit profile visibility and edits based on roles and permissions.

  • Regulatory Readiness

    Simplify audits with clear records of user data management.

Compliance and auditing interface showing activity logs and access controls
Data Adaptability

Evolve Your Profiles as Needs Change

Easily extend and adapt customer data structures to meet new business or regulatory requirements.

  • Dynamic Schema Support

    Add or modify attributes without database migrations.

  • Future-Proof Design

    Adjust to evolving compliance standards and privacy laws.

  • Trust Through Transparency

    Keep customer information secure, accurate, and responsibly managed.

Data adaptability interface showing flexible schema management

Explore More Features

Profiles work seamlessly with all other Next Identity features to create a complete customer identity experience.

Journeys

Configure customer identity flows without code.

Themes

Customize your brand across every touchpoint.

Content

Create and translate content for a global audience.

Experiments

A/B test user experiences to find what converts best.

See What You Can Achieve

Discover the outcomes you can achieve with Next Identity's customer profile management capabilities.

Build Without Developers

Launch identity experiences fast without writing code.

Increase Signups

Boost conversion rates with optimized identity flows.