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Effortless Integration: Add Customer Authentication to Webflow, Wix, and AI-Built Apps in Minutes

Felipe OstiFelipe Osti
January 9, 20264 min read

Adding secure customer authentication to your website or app shouldn't require a development team. Whether you're building with website builders or AI coding assistants, we believe integration should be as simple as a few clicks—or a single prompt.

Today, we're excited to announce a major expansion to our onboarding experience: Next Identity now integrates effortlessly with website builders like Webflow and Wix, as well as AI coding assistants like Cursor, Bolt, and Lovable.

Even better? Next Identity will automatically create a custom theme based on your brand.

Why This Matters

The way teams build digital experiences is changing. More businesses than ever are using no-code website builders or leveraging AI assistants to accelerate development. But when it comes to customer identity, these modern workflows often hit a wall.

Traditional CIAM solutions assume you have a backend team ready to wire up OAuth flows, manage tokens, and handle session logic. That's a lot of overhead for a Webflow landing page or a Lovable prototype.

We set out to eliminate that friction entirely.

Website Builders: Webflow & Wix

If you're building on Webflow or Wix, our new guided setup walks you through the entire process—no server-side code required.

Here's what you can do:

  • Configure login, signup, and logout redirect URLs directly in the console
  • Add the Next Identity SDK to your site with copy-and-paste scripts
  • Enable authentication buttons with platform-specific instructions
  • Protect pages and content from unauthorized access
  • Test your integration end-to-end before going live

The entire flow is designed for marketers, founders, and product teams who want to ship secure authentication without writing a single line of code.

AI Coding Assistants: Cursor, Bolt & Lovable

For teams using AI-assisted development tools, we've created something even more streamlined: a single AI-ready prompt that you paste directly into your coding assistant.

The generated prompt will:

  • Install and initialize the Next Identity SDK
  • Create login and signup actions
  • Generate an authentication guard for route protection
  • Provide optional configuration for protected pages

You stay in full control—the auth guard is created but not automatically applied, so you decide exactly where and how to use it.

This approach makes it incredibly fast to add production-ready authentication to apps built with Cursor, Bolt, or Lovable—without disrupting your AI-first workflow.

Automatic Brand Theming

Here's the part we're most excited about: automatic theme generation.

When you configure your redirect URLs, Next Identity detects your domain and automatically creates a matching authentication theme. That means:

  • Your brand colors, fonts, and logos are applied instantly
  • Hosted login and signup screens look native to your site
  • You can skip manual theming entirely—or customize it later

No more generic login pages that feel disconnected from your brand.

Branded Screen Layouts

We've also introduced branded screen layouts for registration and login journeys, giving you more flexibility than ever to drive conversions.

With the new layouts, you can:

  • Position the authentication screen on the center, left, or right side of the page
  • Add custom HTML and background images as side content
  • Promote events, highlight CTAs, or reinforce your brand message right alongside the login experience

This is especially powerful for campaigns, product launches, or anywhere you want the authentication moment to feel intentional and on-brand.

Social Authentication in Registration

Rounding out this release, social authentication is now supported as a registration method.

Previously, social login was available only during sign-in. Now, you can configure social auth—Google, Apple, Microsoft, and more—as part of the initial registration flow, reducing friction for new users and improving conversion rates.

Get Started Today

Whether you're building a quick landing page on Webflow, prototyping an app with Cursor, or scaling a Wix-powered business—Next Identity makes it easy to add secure, beautiful authentication in minutes.

👉 Start your free subscription and follow the new Get Started guide to integrate with your platform of choice.

Have questions or feedback? We'd love to hear from you. Contact us or join our early partner program to help shape what's next.

What's Coming Next

We're just getting started. Upcoming features include:

  • Progressive Profile: Collect customer information only as needed to boost signup conversions
  • Enhanced Preview: Preview journeys with support for more screen, email, and SMS templates
  • Enhanced Themes: New sizing guides and auto-resize for uploaded images

Stay tuned—and as always, thanks for building with us.